There are a lot of online marketing options out there including but not limited to online display, pre-roll, content marketing, email & social. The wide variety of options often make it difficult to decide which tactics to include in your online strategy. Depending on budget, it’s not always wise to use all online tactics but instead run a quality campaign using a combination of a few that provide the highest return.
Bahr Digital has experience with a wide diversity of online marketing campaigns both big and small for auto, retail, real estate, recruitment, events and more. Name the industry and we have likely helped create a strategy, execute the online campaign, optimize it’s performance, track it’s ROI and report on results.
There are definitely some tried and true methods for certain industries but like most marketing, it’s often trial and error (good ol’ A/B testing). The key is to watch closely and act quickly to make the best use of your budget.
Where to Start
What are your goals? The best place to start is identifying your goals and how you want to measure them. For example, is the goal branding, CTR (click through rate), online sales, form fills, product page views, video views, long time on site, conquesting consumers, etc.? Each online advertising tactic has it’s place in your campaign and once your goals are identified, it’s easy to create an efficient strategy utilizing the right online tactics to meet those goals.
Whether it’s lack of experience or lack of time, it can be very helpful to have an online marketing agency working with you. Below are the parts of the process where we can assist:
- Creative messaging
- Landing page optimization
- Conversion optimization
- Campaign execution
- Reporting & tracking ROI
- Media Buying & Negotiation
- Vendor relationship management & analysis
The fee for these services is hourly and price varies based on scope of work. Please contact for details.