Once you have a website created, conversion optimization is perhaps the #1 place you should focus your efforts before spending any money driving traffic to your website. If your landing pages aren’t properly designed to convert leads then you are without a doubt wasting budget.
What is Conversion Optimization?
A helpful analogy for your website is to compare it to a brick and mortar store. Companies invest big money to switch up product displays and product placement within the store to discover which placement and design results in the most sales. Optimizing your landing page is a similar concept. You have to think about the action you want your website visitors to take and design your page to drive that action. Website aesthetics, text & button placement, product offerings, the number of steps required to purchase/submit a lead and messaging all play a part in this end goal conversion. Examples of common company goals to aim for are newsletter sign ups, sales, or contact form leads. Regardless of the goal, the more leads converted, the more profit in your pocket.
How do you Optimize for Conversions?
There are a few well known standards to help with conversion optimization but it really varies depending on each company’s specific audience, website lay out and design. It almost always involves much more than changing the color of that submit button from blue to red (a common misconception).
In order to find your company’s sweet spot, there needs to be a combination of creativity, analysis, testing and data. Bahr Digital is Optimizely certified and experienced when it comes to discovering the best lay out for your goals with data to back up the decisions. We’ve seen first hand the difference optimizing your landing pages makes in ROI and can assure you it’s well worth the time and financial investment.
How do you know if you need help with Conversion Optimization?
It varies by industry but typically an average conversion rate is around 2% and an ideal rate is around 10%. If you’re not converting 10% of your web traffic into leads then there’s likely some room for improvement. We highly recommend determining the best set up for your company goals, audience and website before investing any serious budget into online marketing.
Our Lead Optimization Services
- Landing Page Optimization
- Ecommerce Conversion Optimization
- Heatmap and Click Tracking
- Web Page Analysis
- Usability Testing
- A/B Testing
- Split URL Testing
- Multivariate Testing
Pricing varies depending on scope of work and number of landing pages/experiments so please contact us to discuss details.